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Navigating Digital Learning at REWE Group: Understanding “Primus” and Online Courses

In the modern retail landscape, continuous employee training is not a luxury—it’s a necessity. The REWE Group, one of Europe’s leading retail and tourism cooperatives, serves over 1,000,000 customers daily. To manage the training of tens of thousands of employees across brands like REWE, PENNY, toom Baumarkt, and DER Touristik, the company relies on sophisticated digital platforms.

3. Mobile Compatibility

Many new courses are optimized for smartphones and tablets, allowing learning during breaks or commutes. www primus rewe group com online kurse new

This guide outlines how to access and use PRIMUS Lernen, the central digital learning platform for REWE Group employees. This system is used across several brands, including REWE and PENNY, to manage online training courses and e-learning. 1. Accessing the Platform “Freshness Management 2

What is “Primus” at REWE Group?

“Primus” is the name of the internal employee portal used by REWE Group. It serves as a central hub for staff to access: serves over 1

• “Freshness Management 2.0” — with AR simulations of produce rotation.
• “De-escalation on the Sales Floor” — role-play videos and quizzes.
• “Digital Shelf, Real Profit” — an introduction to e-commerce metrics for store managers.