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The Rise of OnlyFans: Understanding the Platform and Its Implications

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Abstract

This paper examines the social media content strategy and professional career development of Ms. Sethi (real name: Shivani Sethi), a digital fitness influencer. Using content analysis of her posts on Instagram and TikTok, alongside career timeline mapping, the study identifies key strategic pillars: authenticity, visual consistency, niche fitness branding, and cross-platform audience engagement. Findings reveal that Ms. Sethi’s success stems from blending educational workout content with lifestyle personalization, strategic use of hashtags and collaborations, and monetization through brand partnerships and subscription platforms. The paper also discusses challenges of algorithmic changes and mental health pressures in influencer careers. Abstract This paper examines the social media content

Her bold online presence has been featured in major media outlets including Entrepreneurship: She collaborates with prominent fashion brands like Fashion Nova Pretty Little Thing to showcase trend-savvy styles. Social Media Content & Themes