Feature: Unlock the Secrets of Branding with "The Brand Handbook" by Wally Olins
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3. Establish Brand ArchitectureDecide how your brands relate to one another. Olins typically categorizes these as Monolithic (one name for everything), Endorsed (sub-brands with a corporate parent), or Branded (individual products with their own identities). Feature: Unlock the Secrets of Branding with "The
Olins’ methodologies were instrumental in the creation and evolution of several iconic global brands. For example: What agencies can learn from Wally Olins | RichardsDee Endorsed (sub-brands with a corporate parent)