Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021 May 2026

"Consumer Behavior" (10th Edition) by Leon G. Schiffman and Leslie Lazar Kanuk is a foundational marketing text, published in 2010 by Pearson Prentice Hall, that emphasizes the impact of digital media and ethical considerations on consumer decision-making. The 10th edition, often updated, covers key areas including consumer motivation, social influences, and purchasing processes. Detailed information regarding the 10th edition can be found on Google Books.  Consumer Behavior - Google Books

Ethics & Social Responsibility: Includes a dedicated chapter (Ch. 16) on green marketing and the ethical implications of modern marketing strategies. "Consumer Behavior" (10th Edition) by Leon G

Motivation: The driving force that impels individuals to action. Detailed information regarding the 10th edition can be

Ethics and Social Responsibility: Includes content on green marketing and the potentially unethical use of consumer data in the digital age. Motivation: The driving force that impels individuals to

Post-Purchase Behavior and Consumer Satisfaction
Schiffman and Kanuk underscore the importance of post-purchase outcomes—satisfaction, dissatisfaction, complaints, brand loyalty, and disposal behavior. Cognitive dissonance theory explains buyers’ remorse and the need for marketers to reduce post-purchase doubt through warranties, customer service, and follow-up communication. The authors also touch on sustainable consumption and ethical considerations in disposal and recycling.