Rokeach M 1973 The Nature Of Human Values Pdf May 2026

In his 1973 book, The Nature of Human Values , social psychologist Milton Rokeach

Rokeach developed the Rokeach Value Survey (RVS), a widely used instrument to measure individual values. The RVS consists of two parts: rokeach m 1973 the nature of human values pdf

  1. Guiding behavior: Values provide a framework for making decisions and guide behavior in various situations.
  2. Expressing self-concept: Values reflect an individual's self-concept and help to express their personality, attitudes, and interests.
  3. Providing a sense of purpose: Values give individuals a sense of direction and purpose, helping them to strive for desired end-states.

Example instrumental values:

Rokeach argued that terminal values represent personal or social goals, while instrumental values are behavioral strategies to reach them. In his 1973 book, The Nature of Human

Rokeach suggests that humans do not just "have" values; we organize them into a hierarchy of importance. When values conflict (e.g., "Freedom" vs. "Security"), our behavior is determined by which value sits higher in our personal ranking. Value Change through Cognitive Dissonance Guiding behavior : Values provide a framework for

Key characteristics: