Principles Of Marketing By Philip Kotler Ppt Chapter 1 !!top!! (2024)
In Chapter 1 of Principles of Marketing Philip Kotler redefines marketing not just as a business function, but as a comprehensive social and managerial process
Production Concept: Focus on availability and affordability. Product Concept: Focus on continuous product improvements. principles of marketing by philip kotler ppt chapter 1
PPT Chapter 1 Key Takeaways
: Marketing occurs when people decide to satisfy needs through exchange relationships. : The set of actual and potential buyers of a product. WorldSupporter 2. The Five-Step Marketing Process In Chapter 1 of Principles of Marketing Philip
Instructor Note: Good PPTs will include a short quiz slide here asking students to identify which is which using real-world examples (e.g., Thirst = Need; Soda = Want; Buying the soda = Demand). Customer Lifetime Value (CLV): How much profit a
Key concepts for your PPT:
- Customer Lifetime Value (CLV): How much profit a customer will generate over their entire relationship with the company. (Amazon Prime members are worth more than a one-time shopper).
- Share of Customer: The portion of the customer’s purchasing that a company gets in its product categories. (e.g., "Get the customer to buy their groceries, toilet paper, and deli meat from us—not just milk").
- Customer Equity: The total combined customer lifetime values of all of the company’s customers.
Kotler identifies several key marketing concepts that are essential for businesses to understand:
