Here are some general points to consider:
The Rise of Hijabers: Embracing Faith, Fashion, and Beauty
Inter‑coder reliability (Cohen’s κ) = 0.87 (acceptable).
A recurring tension emerged: while the Hijab‑Mom’s flawless appearance reinforced aspirational desire, some viewers perceived it as over‑idealised, risking counter‑reactance (Sparks & Shepherd, 1992). Brands must therefore calibrate realism—perhaps by incorporating user‑generated content (UGC) or “behind‑the‑scenes” footage—to sustain credibility.
Here are some general points to consider:
The Rise of Hijabers: Embracing Faith, Fashion, and Beauty
Inter‑coder reliability (Cohen’s κ) = 0.87 (acceptable).
A recurring tension emerged: while the Hijab‑Mom’s flawless appearance reinforced aspirational desire, some viewers perceived it as over‑idealised, risking counter‑reactance (Sparks & Shepherd, 1992). Brands must therefore calibrate realism—perhaps by incorporating user‑generated content (UGC) or “behind‑the‑scenes” footage—to sustain credibility.