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The Digital Mirror: Entertainment Content and Popular Media
Scriptwriting and Storyboarding: Tools like ChatGPT and Midjourney are being used by writers’ rooms to brainstorm ideas or generate visual concepts. During the 2023 WGA strike, the use of AI was a central bargaining issue, as writers fear being replaced by large language models.
Personalization: Netflix’s dynamic thumbnails (showing you a still image of your favorite actor) are AI-driven. In the future, AI might generate custom episode recaps or even alter dialogue to suit a viewer’s preferences.
Deepfakes and Resurrections: From bringing back James Dean for a film to creating deepfake Tom Cruise on TikTok, AI is challenging our definition of "performance." This raises profound ethical and legal questions about likeness rights.
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Fiske, J. (1989). Understanding Popular Culture. Routledge.
Hall, S. (1980). Encoding/Decoding. In Culture, Media, Language. Hutchinson.
Jenkins, H. (2012). Textual Poachers: Television Fans and Participatory Culture. Routledge.
Lotz, A. D. (2014). The Television Will Be Revolutionized. NYU Press.
Mittell, J. (2015). Complex TV: The Poetics of Contemporary Television Storytelling. NYU Press.