Report: The State of Mature Women in Entertainment and Cinema (2024 Update)
To understand the current renaissance, one must look at the "Silver Ceiling." In a 2019 study by the Annenberg Inclusion Initiative, of the top 100 grossing films, only 11% featured female leads over 45. Actresses like Meryl Streep (an outlier by sheer genius) often noted that after 40, roles dried up unless you had the star wattage to carry a film independently. MilfHunter.23.05.14.Jenna.Starr.Mothers.Day.XXX...
Young men may dominate opening weekend box office numbers, but women over 40 buy the majority of movie tickets in the long tail. They subscribe to streaming services. They buy the DVDs. They make the book clubs that turn novels into bestsellers. Report: The State of Mature Women in Entertainment
During Hollywood's Golden Age, mature women like Greta Garbo, Marlene Dietrich, and Bette Davis dominated the silver screen, showcasing their acting prowess and captivating audiences with their talent and charisma. However, as the industry evolved, mature women began to face ageism and sexism, often being relegated to supporting roles or typecast in stereotypical parts. The Favourite (2018): A period drama that features