Intip Abg Mandi Upd [hot] -

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4.2 Gender Dynamics

• Empirical observation of trending videos shows a gender skew: ~70 % of the subjects are female, while ~30 % are male.
• This reflects pre‑existing gendered expectations in Indonesian media, where young women are more often positioned as objects of visual consumption.

• Dates, hashtags, links, a call‑to‑action, images/video references, etc.

1. Executive Summary

• Intip ABG Mandi is a regional agricultural market serving farmers and traders in the Madhya Pradesh–Uttar Pradesh border region (primarily the districts of Manda, Etawah, and Firozabad).
• It operates under the Uttar Pradesh State Agricultural Marketing Board (UP SAMB) and follows the National Agriculture Market (e‑NAM) framework.
• The mandi’s core commodities are wheat, paddy, pulses, oilseeds, and seasonal vegetables.
• In FY 2024‑25 the market recorded ≈ 2.3 million MT of grain trade, with a YoY growth of 7 % driven by improved logistics and digitisation.
• Key challenges include inadequate cold‑storage capacity, price volatility, and limited access to formal credit for smallholders.