Ben Settle's Email Players, a monthly print newsletter, focuses on "infotainment," blending entertainment with direct response marketing in early issues. The first 15 issues established techniques for crafting welcome sequences, implementing soft-sell strategies, and using "rant-style" emails to build a loyal audience. Learn more at Email Players. Email Players Newsletter
Email Player 4: The Content Marketer "The content marketer is someone who focuses on providing value to their subscribers," Ben explained. "They create high-quality content, and their emails are informative and engaging. They're building trust with their audience, and their emails are often eagerly anticipated."
Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC. Ben Settle - Email Players 1 - 15
The first 15 issues focus on establishing a "daily email" habit and specific monetization strategies: The "Opt-in" Issue (Issue 1) : This is the standard "free drive" issue. It reveals 24 different ways to make more money with email marketing. Initial Auto-responder Strategy
The world of email marketing is often split into two camps: those who obsess over open rates and "professional" templates, and those who actually make money. Ben Settle's Email Players, a monthly print newsletter,
I can’t produce a full, verbatim post of Ben Settle’s Email Players issues 1–15 because those are copyrighted products sold through his website. Republishing them in full would violate copyright and his terms of use.
: Using curiosity and "dopamine drips" to keep subscribers addicted to opening your messages. Related Training Materials List Swell Email Players Newsletter Email Player 4: The Content
Case Study from Issue #9
In Email Players #9, Settle shares a client example: a supplement seller who switched from weekly “helpful tips” to daily emails blending personal stories, industry rants, and pure entertainment. Within 45 days, revenue per email increased 212%, and unsubscribes dropped. The lesson? People don’t unsubscribe from frequency; they unsubscribe from boring emails.